Your brand identity reflects how you want others to perceive your organization. Your brand image is a customer's mental picture of your brand. Is your communication painting the right image for your organization? 

Studio106, Inc. offers a continuum of creative marketing and organizational communiciations services. Whether you are simply looking for some creative design and copywriting or interested in making a broader stroke with some communication strategy and planning, we will look at your unique situation and customize a palette just for you. We help you find answers to some important questions....

Intelligence is a process of information seeking, evaluating, and auditing your current market position based on gathered data. Our goal is to gain an understanding of your mission, vision, and values while analyzing competitive strategies and positioning. This generally speaking can be accomplished through document and channel process auditing, interviews, on-line surveys, community polls, and focus groups, Research studies can be done in the areas of image awareness, habits, preferences, population segments, usage, and communication.

Identification is a process that discovers distinctions, differences, and advantages of your particular organization. This phase of brand development will mesh our collected intelligence with current national and global trends to create a strategy that is unique to your situation. We then integrate these elements together so we can elevate your brand position through consumer awareness. Ingenuity and ideas are generated to 
effectively identify the new branding directions, message, channel mix, and impacts to organizational strategies.

To visually communicate your brand in today's marketplace demands imagination, creativity, technological aptitude, and the ability to capture the attention of your audience with your message and brand. In addition to logo, color, typestyle, and visual attitude, your unique competitive advantage should be integrated into a strong visual identity system.

Branding campaigns succeed because of one vital concept: integrated marketing communications. A well-written plan helps you focus and be intentional about your communications—tactics are tied to initiatives that help accomplish your goals. Our strategy ensures that all messages are unified and delivered in the right voice. We will direct the development of every communication effort within the context of the brand, and create systems and guidelines to unify your messages across all media. From internal staff and volunteer communications to public website, from targeted advertising campaigns to social media, everything should work together for the sake of the brand. 

The plan can help to create accurate and realistic targets and keeps you on track with accountabilities, timeline and budget. Implementation involves letting the world know who you are through different types of communication mechanisms: Web site, email updates, mailings, newsletters, billboards, events, developers brochure, etc. Your brand should be released strategically and aggressively through various channels using the right tools to reach your target audience. 

A successful branding and positioning campaign is able to measure outcomes to discover what is working and what needs improvement. Throughout our six phases, we will monitor responses from various audience groups. This ensures that each integrated communication tool works together to achieve the 
results that are needed to establish a clear, solid, and concise brand identity throughout your your organization, community and with your consumers.